A few years ago General Mills wanted to change the perception of sugary morning cereals. What came out of it was Hello Cereal Lovers digital campaign - a campaign designed to remind Moms and cereal fanatics alike that our favorite past time breakfast is still as wonderful and healthy as it ever was. Moms all over rejoiced and we got to make some pretty fun cereal GIFS.
13 Best Social Media Campaigns 2013: Postano
Internationalist Award for Innovative Media: Bronze