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MONICA APODACA

Creative Director, Art Director

  • WORK
  • ABOUT
  • Working Not Working
  • CONTACT
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About: 

Greetings. Hi. Hello. Welcome to another art director’s portfolio. Hopefully not full of grammatical errors! As a pixel-loving, motion-graphic aficionado, nothing pains me more than writing this bio, but since you are here, a few things about me:

I’m originally from Texas but have been creative directing and designing across New York City for more than a decade.

I pronounce my name Moohñeeka.

On the weekends, I shoot film (the really old kind), play the harmonica (not your preferred neighbor), and curate early 70’s playlists.

My work has been acknowledged by some pretty notable humans. But more specifically: Cannes, The One Show, The Clios, The Andys, The Effies, The Caples Awards, AdWeek, Ad Age, Creativity, Campaign, Shots, The New York Times, CNN, Forbes, The Washington Post, The Wall Street Journal, Mashable, GQ, Fast Company, Good Morning America, and even a U.S Senator!

And there we have it. You did it. Congrats! If any of the above sounds remotely interesting or you find some typos, please feel free to embarrass me with an email or subscription to Grammarly.


Experience: 

Creative Director | SS+K NY | May 2021 - Present

Clients: Inspired By Iceland/Visit Iceland, JPMorganChase, Shipt, Smartsheet, Paramount, Tonal

Associate Creative Director | Ogilvy & Mather NY | May 2017 - April 2021

Clients: American Express, San Pellegrino, IKEA,  Ad Council, Lenovo, The UPS Store, Jagermeister, Qualcomm

Senior Art Director | Ogilvy & Mather NY | May 2014 - April 2017

Art Director | McCann Erickson NY | April 201 1 - May 2014

Clients: General Mills, Mastercard, Weight Watchers, USPS, Ignite Restaurants, Verizon, Staples, Kohls

Junior Art Director | McCann Erickson NY | June 2011 - April 2013

Junior Digital Designer | Fossil HQ TX | February 2011 - May 2011


AWARDS: 

(because listing these things is what you do?)

Cannes Lion, 2x Silver / 1x Bronze - The Icelandverse, Inspired by Iceland 

The One Show, 1x Gold Pencil / 3x Shortlist / 1x Merit - The Icelandverse, Inspired by Iceland 

The Andys, 2x Gold, Idea & Craft - The Icelandverse, Inspired by Iceland 

The Clios, 1x Bronze 1x Shortlist (Craft) - The Icelandverse, Inspired by Iceland 

Effies, 3x Silver / 1x Bronze 1x Finalist (David vs. Goliath) - The Icelandverse, Inspired by Iceland 

NY Festival Advertising Awards 1x Grand / 3x Gold / 1x Silver - The Icelandverse, Inspired by Iceland 

The One Show, 2x Shortlist - Sweatpant Boots, Visit Iceland 

Cannes Lion, 3x Shortlist - Sweatpant Boots, Visit Iceland 

D&AD 2x Shortlist - Sweatpant Boots, Visit Iceland 

Effies, 1x Gold / 1x Silver / 2x Finalist - Sweatpant Boots, Visit Iceland 

The One Show, Merit - Store in a Box, IKEA

Effies, 1x Silver - Store in a Box, IKEA

Effies, 1x Gold / 1x Silver- Sweatpant Boots, Visit Iceland

Cannes Bronze Lion - Prediabetes, Ad Council 

Cannes Shortlist - Prediabetes, Ad Council

Effies 2018 Finalist - Prediabetes, Ad Council

Whpped Cream Awards - Prediabetes, Ad Council

Caples Awards - Prediabetes, Ad Council

AAF Mosaic Award - Multicultural Digital Media Usage - #LuckyToBe

Gold REGGIE Award - Outstanding Achievement in Multicultural Campaign - #LuckyToBe

ANA Multicultural Award - Grand Prize Digital - #LuckyToBe

ANA Multicultural Award - Grand Prize LGBT - #LuckyToBe

ANA Multicultural Award - Significant Results - #LuckyToBe

The Internationalist Award - Bronze - #LuckyToBe

ANA Multicultural Excellence Award - #LuckyToBe

The Internationalist Award for Innovative Media - Hello Cereal Lovers, General Mills


Other Things I’ve done:

AdAge Rising Star Award in the Leading Women Awards, 2024 nominee 

The One Club Leaders in the Industry, 2019 

Grand Jury Judge at New York Festivals Advertising Awards, 2019 

Women Who Create Leader, 2019 

MAIP Finalist, 2009 


Education:

Texas State University | 2006- 2010 |  Magna Cum Laude

*Fun(ish) Fact: During my higher education years, I was nominated to be the face of our esteemed university (how? I have no no clue) and appeared on our school site for a nice, full, embarrassing year.

(Seen here:)

 

And to this day (as seen in alumni emails) donators are still helping my dreams come true. What a time to be alive!