Iceland. A country full of natural wonder and very real things you can experience in a very real manner. Unlike a fake virtual reality that requires avatars and funny looking headsets.

The Icelandverse was a direct response to Mark Zuckerberg's announcement of the Metaverse, and was meant to remind people of this very real thing.

We produced this video in just 10 days. And within hours of launch, the video went viral, resulting in 6 million views in less than a week. The media liked it, everyday people liked it, U.S senators liked it, and even Mark Zuckerberg, himself, liked it.

And a couple months later, he even went to The Icelandverse to see it with his own eyeballs.

Success!

Press:

Fast Company’s 5 Best Ads of 2021, Forbes, Business Insider, The Economist, AdWeek’s 25 Best Ads of 2021, AdAge’s 30 Best Ads of 2021, Contagious, The Wall Street Journal, The Washington Post, People, Mashable, Gizmodo, The Verge, CNN, The New York Post, CNBC

Awards:

2022 Cannes Silver, Film, Travel & Leisure

2022 Cannes Silver, Film, Breakthrough on a Budget

2022 Cannes Bronze, PR, Travel & Leisure

2022 Cannes Shortlist, Social, Real-time Response

2022 One Show Gold, Real-time Response

2022 One Show Merit, PR Media Relations

2022 Clio Awards Bronze, Real-time Response

2022 Clio Awards Short List, Film Craft

2022 ANDY Awards Gold, Idea

2022 ANDY Awards Gold, Craft

2022 Effies, 3x Silver / 1x Bronze 1x Finalist, David vs. Goliath

NY Festival Advertising Awards 1x Grand / 3x Gold / 1x Silver

2021 AdWeek’s Best Ads of the Year #14

2021 AdAge’s Best Ads of the Year #29

2021 Fast Company’s 5 Best Ads of the Year