A few years ago General Mills wanted to change the perception of sugary morning cereals. What came out of it was Hello Cereal Lovers digital campaign - a campaign designed to remind Moms and cereal fanatics alike that our favorite past time breakfast is still as wonderful and healthy as it ever was. Moms all over rejoiced and we got to make some pretty fun cereal GIFS. 

Specifically we developed the Website, Tumblr, Facebook and Twitter page, along with daily content. 

It was named one of the 13 best social media campaigns by Postano.  And was featured on the cover of the New York Times .

Awards:

13 Best Social Media Campaigns: Postano

Internationalist Award for Innovative Media: Bronze

Press:

Media Post

New York Times

Convince and Convert

Serious Eats

Warc