IKEA knows that not everyone is born an early riser. But through its range of products and bedroom solutions, IKEA is making it easier to embrace the day and the all-new you that will result (just maybe not overnight.)

For this campaign we created a series of :15 films, digital, and social highlighting those peculiar little joys of waking up early.

P.S. I’m still not a morning person.

Press:

AdWeek

Ads of the World

Shots

The Drum