In the last few years, the billionaire race to space has taken over media headlines. But what most space tourists don't know, is you can have an out-of-this-world experience for a fraction of the cost – right here on Earth – in Iceland. So we set to get the word out by launching a film for these space tourists during the buzz of the Space X and Blue Origin take-off. And just in case we didn't get to them before launch, we sent our message about space, to space. Literally.

In addition to our galactic billboard, we launched an earth-side board right outside SpaceX, in case a certain billionaire missed the memo.

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