When Lucky Charms launched two new rainbow marbits they asked us to come up with something for the limited release. And while we didn't get to make our cereal hot tub float, we did get to make #LuckyToBe -  a social good campaign that asked people to express why they are #LuckyToBe who they are. It was one of the first LGBT campaigns ever launched by a family brand and proved that simple ideas trump small budgets, limited time and big obstacles. 

The campaign got some pretty cool press and even won some pretty cool awards.

Press:

New York Times

Adweek

GLAAD

Huffington Post

LGBT weekly

Jezebel

Huffington Post

The New Civil Rights Movement

Mediabistro

The Advocate

NewNowNext

(One of my favorite quotes)

“Sometimes the best thing a brand can do is lean into the conversation that’s already going on around it. And that’s exactly what Lucky Charms, a brand that some people have always seen as a little queer, is doing, in part to support LGBT Pride Month.”

— Adweek

Awards:

Gold Regi Award - Outstanding Achievement in Multicultural Campaign 

Ad Color Futures - Ad of the Year Award 

AAF Mosaic Award - Multicultural Digital Media Usage

ANA Multicultural Excellence Award 

ANA Multicultural Award Grand Prize Digital 

ANA Multicultural Award Grand Prize LGBT 

ANA Multicultural Award Significant Results