86 million Americans have prediabetes. Maybe-even-you-person-looking-at-my-portfolio.

It’s true, 1 in 3 Americans are affected by prediabetes and despite this huge number, awareness of this public health crisis was negligible. Our task was to change that. How? By getting America to take a very simple risk test. NOT a simple task.

So instead of creating a standard TV spot to raise awareness around it, we built the actual risk test right into the spot, so every viewer would know if they had prediabetes – right there, right then.

The campaign resulted in 372 pickups that lead to over 500,000 test completions in a matter of days. And for the first time ever, prediabetes became part of a national conversation.

It got some pretty great press:

Good Morning America

CBS News

Dr. Oz

Ad of the week

Other highlights: Bloomberg News Online, CNBC, CNN, Univision, U.S. News and World Report, Telemundo, Yahoo! and FOX, NBC, ABC, NBC affiliates across the country.

And even won some pretty great awards:

Cannes Bronze Lion

Cannes Shortlist

WPPed Cream Awards

Effie - 2018

Effie - 2017

Hopefully all of Destiny's Child is prediabetes free now.