86 million Americans have prediabetes, maybe even you, person-looking-at-my-portfolio.
It's true. 1 in 3 Americans are affected by prediabetes. And despite this huge number, awareness of this public health crisis is negligible. Our task was to change that.
So instead of creating a standard TV spot to raise awareness around the test, we built the risk test into a direct response TV spot, so every viewer would know if they were prediabetic – in real time.
Since campaign launch, the daily average of test completions went from 500-1,000 to nearly 8,000 daily completions.
372 press pickups led to over 3.5m viewers. For the first time ever, prediabetes became a part of a national conversation.
Hopefully all of Destiny's Child is prediabetes free now.
2016 Caples Awards - Finalist
Coverage highlights included Bloomberg News Online, CBS News, CNBC, CNN Money, Good Morning America, Univision, U.S. News and World Report, Telemundo, Yahoo! and local FOX, NBC, ABC, NBC, and Univision affiliates across the country.